Discovering what your customers care about
To know what drives your customers, you must know them on a personal level. We look behind your audience’s demographics, seeking insight into the lifestyle, attitudes, and interests of your customer. We use digital social listening tools to see what people are saying – about your brand, competitors, industry, and business-related topics – generating data for actionable strategies.
Optimisation
Choosing the right channels for your brand
Every social platform offers different advantages. Our research ensures your business is on the right platforms, and creating the right content for each channel.
Whether you’re launching on social for the first time, or enhancing the experience for customers, our team can help optimise your company pages with new branding, details, calls-to-action, images and more
Content Creation
Driving audience engagement
Content is still the king of digital. And nowhere is that more apparent than on social media. As a full-service social media partner, our design expertise enables us to deliver every piece of content imaginable, from story-driven posts to compelling advertising.
To keep your followers interested, we use our insights to recommend the types of content your audience responds to and the channels where it will have the greatest impact.
Paid Social
Amplifying Strategic Impact
Just as data helps pinpoint your audience, it helps to maximise your ROI on social. When it’s time to boost your organic efforts, our paid media team launches ads with precise audience targeting. We continue to monitor audience and creative performance, optimising ad spend to ensure your social media marketing budget is used with maximum efficiency.
Measurement + Reporting
Crunching the numbers
Ongoing monitoring of social ads gives us a big-picture view, but we’re at our best digging deep into a campaign’s KPIs to measure them against a campaign’s goals.
Reporting helps us determine ways to improve targeting, create more brand advocates, and increase your company’s share of voice across each channel. We report to you in detail, usually on a monthly basis.