The hard work behind simple apps
Apps have fueled disruption, creating and transforming industries. In the process, they’ve made complex organizational problems – like curating vast amounts of content, or providing transportation on demand – seem effortless.
But in reality, behind every “simple” app is robust technology architecture and immaculate code, engineered to deliver a seamless experience.
Whether you’re looking to create amazing user experiences, streamline operations, or get an edge over competitors, Click Media Corp offers the mobile app development expertise to help you get there. Leveraging our technical talents and strategic insights, we deliver rich experiences that spur brand growth.
We begin visual design with an exploratory phase – we share inspiration and get a sense for what moves you and what doesn’t. Then, our design team goes to work crafting an on-brand visual identity for your app.
In designing the interface, we plan for the difference between user expectations on iOS and Android, while ensuring the overall experience remains consistent. We believe that beauty and functionality should never be at odds. We know when to add design flourishes – and when to get out of the user’s way.
Supported by a foundation of client and audience insights, our UX team builds out personas and user journeys – research-based tools that break down who will be using your app and how. Clear task flows help define exactly what features are required to support users across their user journeys.
An app map charts out the experience, screen by screen, through the use of wireframes. These help you visualize the layout and understand key user interactions.
We prefer to work in Agile sprints (Scrum methodology) to get to an MVP – a Minimum Viable Product that includes the core features your audience will use and love.
This phase is led by a technical Project Manager, who works in collaboration with the Account Director dedicated to your keeping your project running smoothly and on budget.
Like any digital product, an app should be a site of constant testing, iteration, and improvement, drawing upon user feedback. So testing and optimizing the experience for your customers should be an ongoing process.
Apps are inherently less discoverable than experiences on the open web, and need to be marketed to ensure they find their users. Planning for app marketing should begin early, and as a full-service agency, we can also work with you on that.
Downloading a mobile app is a commitment. If consumers are going to find your app and integrate it into their routine, the experience must keep them coming back. That starts and ends with the user:
Finally, your app is in the store – but the work isn’t finished. After assisting with launch, our team is ready to support your app with marketing across major channels and dedicated technical support.