Unicef – Africa Together Challenge


Johannesburg, 24 June 2020 June is International Children’s month. Celebrities from all across the globe will be showing their support to children across Africa by participating in a social media campaign called the #AFRICATOGETHER CHALLENGE which will run from the 26th of June 2020 to the 6th of July 2020 through Instagram Live on their individual Instagram profiles.

Some of the celebrities you can look forward to see participate in this challenge include DJ Tira & his wife Gugu Khati, Burna Boy, Ice Prince Zamani, South Africa’s leading business woman & reality TV star “Mam Mkhize, Pearl Thusi, Ama Qamata, Ayanda Thabete, Jah Prayzah, Sha Sha, Buffalo Souljah, and American Influencer Adam Waheed. The #AfricaTogether campaign was put together by for UNICEF in partnership with the UNCHR Co-Founding Member of the Business Woman Network Ms Shally Nullens in partnership with Johannesburg based communications agency TR Brand Communications & Events to play their part in assisting children and their families during International Children’s month as the world continues to battle the Covid-19 Pandemic.

Handwashing with soap, when done correctly, is critical in the fight against COVID-19, but billions of people have no ready access to a place to wash their hands with soap at home. UNICEF’s WASH objective is to support affected, at-risk, low-capacity and fragile communities to secure Infection prevention control (IPC) through WASH services and sustain availability and access to WASH services in households and community settings. Hand Washing With Soap (HWWS) prevents transmission of a variety of pathogens, it may be more effective than any single vaccine in preventing serious illness and death among children under 5. HWWS on its own can prevent 30-47% of childhood diarrhoea, and 23% of respiratory infections – both of which remain leading causes of death in children under 5 in South Africa (16% and 12% respectively) . Scaling up hand washing with soap interventions to reach 99% of the population by 2030 could significantly increase the number of deaths averted from diarrhoea

You can play your part in donating towards #BucketsofCare by visiting the UNICEF website www.unicef.org and clicking on the Donations page for #BucketsOfCare - Your act of kindness will assist in making a difference in the lives of vulnerable kids and families that need access to daily hygiene essentials